Use cases

Different dead ends. Different ways out.

No two situations are alike. These scenarios show the kind of routes that open up when a startup is looked at piece by piece, rather than written off as a whole.

Scenario 01 · AI

The AI product that can’t raise again

Starting pointA general AI assistant built on third-party models. Growth has stalled, free competitors are everywhere, and the next round isn’t happening. But there are 20 paying customers — most from one industry, all using the same workflow.
What we look atWho pays and why. The one workflow customers rely on, and the prompts, integrations and data handling behind it.
The way forwardRepackage that workflow as a focused product for one industry, drop the general-purpose surface, right-size the costs to the revenue, and run it as a lean, profitable business — under the founder or a new operator.

Scenario 02 · SaaS

Too much product, too little runway

Starting pointA broad SaaS platform built over several years, with many modules and few users of most of them. Cash will last a few more months.
What we look atUsage by feature, revenue by customer, and which parts of the codebase can run independently.
The way forwardOne feature turns out to be why customers stay. It becomes a standalone operational tool with simpler infrastructure and its own pricing; the rest is retired with proper notice.

Scenario 03 · Transfer

The company can’t continue — but the product can

Starting pointThe company itself won’t go on. Founders and investors want to recover something, and customers shouldn’t lose their service.
What we look atIP ownership, code quality and documentation, customer contracts and whether they can be transferred, data protection, and the systems needed to run the product.
The way forwardProduct, IP, documentation, customers and systems are prepared as a package for a new owner, with a clean data room and a customer handover plan. The buyer starts from a working position; stakeholders recover far more than a shutdown would return.

Scenario 04 · Handover

The founder who needs to step back

Starting pointA product with real customers and steady revenue, run by a founder who is exhausted and can’t carry it further. No obvious successor.
What we look atHow much the product depends on the founder personally, what an operator would need to run it, and what the founder wants from the outcome.
The way forwardA relaunch, operator handover or managed transition: documented processes, a defined handover period, and a clear exit. The product lives on, and the founder leaves on their own terms.

These scenarios are illustrative composites, not descriptions of specific clients. Every outcome depends on the facts of the case.

Who we work with

Different starting points, one practical approach.

  • Founders

    You want an honest view of your options — and a way forward that protects customers, team and reputation.

  • Investors

    Angels, syndicates and small funds with a struggling holding, looking for a plan and someone to execute it.

  • Advisers

    Restructuring, legal and accounting professionals who need SaaS and digital-product expertise on a case.

  • Buyers

    Acquirers looking for well-prepared products, customer bases or carve-outs, ready for due diligence.

See yourself in one of these — or none of them?

Send a short intake and we’ll tell you what we see.

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